With a forced matrix program, the multiple levels have a fixed “width” and “depth”. This means only a certain number of people can be in each of your levels. A 3x5 fixed matrix is three people wide and five levels deep. A 4x7 matrix is four people wide and seven levels deep.

The important thing to understand about the forced matrix concept is that when one level fills up, your next referral is place on the next level down. For instance, in a 3x5 forced matrix, you can have three direct referrals. When you refer your fourth person, they are placed as a direct referral for the first person you referred. They’re still in your downline, but they’re an extra level down.

This means that the people in your upline are helping you build your downline.